Euro RSCG Worldwide PR Sizzle Reel 2010 
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ERWW PR on YouTube 
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September 15, 2010, 8:24 pm
 Believe it or not, one of the reasons I love going to the gym is that it allows me to watch uninterrupted television for the 45 minutes to an hour that I am on the elliptical machine. During a recent workout, I caught a repeat of a Bravo special featuring the Real Housewives of New Jersey, and I decided to see what all the hype was about.
The episode was the season finale, featuring the four housewives sitting around a coffee table showing more cleavage and leg than a Russ Meyer movie. They were having a “come to Jesus” discussion with the host on their antics and mayhem from the past season as if they were trying to solve world hunger. But the beauty of the special was that in one hour, you could catch up on the entire season through a rerun of the “most compelling scenes” (e.g., hair pulling, name calling, police arrests and screaming matches), which the host set up as if they were Academy Award contenders.
Continue reading Will the Real Housewives PULLLLLEEEAAASSSEEE Stand Up?
August 29, 2010, 9:21 pm
 When most people think of bullying, schoolyard scenes of children being terrorized by bigger kids often come to mind. I would never have thought about cyberbullying being a problem in today’s society. Although I grew up digital, cyberworld (or in today’s terms, social media) bullying never came up.
According to Stop Cyberbullying, cyberbullying is “when a child, preteen or teen is tormented, threatened, harassed, humiliated, embarrassed or otherwise targeted by another child, preteen or teen using the Internet, interactive and digital technologies or mobile phones.”
Continue reading Bullying 2.0
August 22, 2010, 10:09 pm
 Originally posted on the Huffington Post.
When Wyclef Jean hired my agency about six months ago, I knew that our mission would be to help him pursue his mission: tirelessly working toward Haiti’s recovery. I and my team were to take care of the details so Wyclef could look to the bigger picture—that of making Haiti top of mind for people who can make a difference and, ultimately, turning Haiti around.
We had a first lunch meeting and it all made sense to me, including the venue, a diner next to his wife’s warehouse, which now functions as a space for the NGO that Wyclef co-founded called Yéle Haiti, where she accepts and processes in-kind donations. That meal was as un-Hollywood and un-hip-hop as it gets: Wyclef’s wife, Claudinette, and their daughter, Angelina, then age 4, attended (OK, Angelina mostly played), and so did a bunch of my team. It was about chemistry, and we all meshed. Wyclef is contagious. I met him on a Friday and found myself dragging a friend and three teenagers to Carnegie Hall on Sunday night, because he was scheduled to perform for a few minutes. (He won us all over when we went backstage to say hi and he made time to take pictures with each of the kids, much more hipster dad than presidential candidate-to-be.)
Continue reading What I’ve Learned from Wyclef Jean
July 28, 2010, 9:10 pm
posted by DeAnne Bradley, in categories: PR | Social Media   It seems as if I just started last week, but it’s finally time to conclude my internship at Euro RSCG Worldwide PR. We’ve given our final presentations and learned so much. Most important, we’ve established great relationships with our colleagues, fellow interns and account executives alike.
Euro RSCG has provided me an even larger network than I already had. I can hold my own next to many entry-level applicants in the job market and have used my passion for networking (internally and externally).
Continue reading The Intern Diaries, Part V
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Believe it or not, one of the reasons I love going to the gym is that it allows me to watch uninterrupted television for the 45 minutes to an hour that I am on the elliptical machine. During a recent workout, I caught a repeat of a Bravo special featuring the Real Housewives of New Jersey, and I decided to see what all the hype was about.
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